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Key Advantages of Smart Packaging

There are numerous benefits that smart packaging brings to consumers and brand owners.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Despite offering numerous benefits throughout the supply chain, the smart packaging market has yet to take off for flexible and printed electronics. RFID has been the most successful use of smart packaging technology in terms of connecting customers to the brands and allowing retailers to better handle inventory. The ability to authenticate is also an important benefit.   “There is the continued use of smart packaging to enhance direct-to-consumer marketing, resulting in more targeted brand ...

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